Rebranding a company can be a long-term project in the look of how a brand could be improved through my eyes as a designer. In this project, the anime and manga streaming website Crunchyroll was selected because of its messy website. Crunchyroll Management Team wanted to bring more awareness to their website and bring in more customers that were not familiar with anime or manga. Redesigning the logo with a similar fruity color to stand out and combine the letters was the first task. The ‘C’ was rotated to give the logo some character or personality because animes are built on creating characters. Also, another target was to create unique ads that would help attract a new audience that was not familiar with Japanese anime. The idea was a campaign that focused on many choices, many shows, many characters for everyone.
The goal of the CrunchyRoll app redesign was to help new people find their unique anime and manga to watch, first based on their taste. By finding their taste through a small optional survey, the customer can better relate to a respective anime and manga. The app focused on anime while still designed for the future to bring in the manga, music, and store giving a one-stop-shop to the anime world.