The campaign to drive attention to the Grand Valley State University’s Division of Inclusion and Equity. The goal of the campaign was to have the Division of Inclusion and Equity be more recognizable for the students on campus. The focus was looking into primary and secondary research and creating well-planned tackets that is backed up by the research. The plan book looks in creative solutions and mock-ups for the tackets that will give interest to the clients in charge of the Division of Inclusion and Equity.